Expertise
Oladayo Popoola is a sales and growth leader whose career combines commercial leadership with firsthand entrepreneurial experience. With more than a decade of experience across education technology, sales and event technology, he has built teams, developed markets and led growth across multiple African countries.
At uLesson, Dayo served as Head of Sales, leading commercial operations across Nigeria, Ghana, Kenya, Uganda and Rwanda. He later joined Teachmint as Country Manager, taking responsibility for market growth and strategic partnerships. These roles gave him practical experience of a challenge many businesses face: translating a strong product and ambitious growth targets into the people, processes and market execution required to generate revenue.
His perspective is also shaped by building businesses himself. Dayo founded Liveet, an event technology venture that used virtual reality to extend live concert experiences beyond physical venues, and later built Liveet after identifying persistent problems in guest management and event logistics. That combination of selling, leading teams and building products gives him an unusually practical understanding of both sides of growth—the commercial targets businesses set and the operational realities involved in achieving them.
As Senior Partner, Sales at Thrive Consulting, Dayo helps businesses strengthen sales strategy, develop high-performing commercial teams, improve execution and build repeatable approaches to acquiring and growing customers.